I create scalable growth systems. Built on search, data, and AI.
Digital strategist with hands-on experience in analytics, AI workflows, and digital education. Focused on building practical systems that connect marketing efforts to real business goals.
Currently taking on a limited number of new projects.
Strategy to execution
From strategy to technical, content, and analytics work, I carry the plan through myself.
Cross-functional
Comfortable training staff, coordinating with teams, and doing the technical work itself
Multi-brand
SEO expert across multiple training brands under the Educate 360 portfolio
Strategy backed by hands-on experience
I'm most effective where marketing, technology, and business goals overlap. Experience has taught me the best solutions rarely come from a single discipline, they come from knowing how the pieces fit together and where the real tradeoffs are.
Enterprise SEO
Executing SEO, GEO, and AEO strategy across large, multi-brand sites in competitive markets.
Technical & Structural Work
Migrations, internal linking, information architecture, and technical performance.
AI & Marketing Systems
Applying AI where it genuinely improves research, content, and marketing operations.
Teaching & Education
Helping teams and individuals work through complicated marketing and technology concepts.
Ways we might work together
Open to selected consulting, advisory, training, and speaking opportunities.
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SEO strategy & advisory
A second opinion on your search, GEO, and AEO strategy, priorities, and where to focus next.
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Search performance & technical audits
A structured look at how your site performs technically and where search visibility is being left on the table.
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AI workflow evaluation
An honest read on where AI can genuinely help your team, and where it's not worth the effort yet.
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Marketing systems consulting
Help connecting content, analytics, and technical work into a system your team can actually maintain.
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Training & workshops
Hands-on sessions that get teams comfortable with the tools and processes behind their own marketing.
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Webinar or podcast participation
Happy to talk shop on SEO, analytics, or AI in a format that fits your audience.
I care about the system behind the result
A ranking, GEO, or AEO problem is often also a content, technical, or measurement problem. I look at the full system, find where it's breaking down, and build a practical path forward.
Understand the real problem
Clarify the business goal, audience, constraints, current performance, and what success actually means.
Find the highest-impact opportunities
Separate meaningful opportunities from distracting metrics, temporary tactics, and low-value activity.
Build a practical system
Connect content, technical work, analytics, user experience, AI, and internal processes.
Measure and improve
Evaluate what changed, identify what is working, and make informed adjustments.
Have a digital problem worth solving?
If you're working through a complicated SEO, AI, or digital strategy challenge, I'd like to hear about it.